Africa: Uganda Tourism Board Seeks to Tap Into Nigerian Market
A recent study by Uganda Tourism Board has found that South Africa, Kenya and Nigeria were Uganda’s core markets for tourists in Africa.
And with a population of more than 190 million and a GDP of 400B USD, Nigeria seemed to take the lions share.
UTB Chief Executive Officer Lilly Ajarova says there are lots of opportunities to be explored between Uganda and Nigeria, and the West African market in general.
“As we are strengthening Uganda’s position in markets outside Africa, there are also opportunities that exist within the continent. We are looking to explore and develop different products to suit the needs of the different African tourists,” Ajarova notes.
She added that Uganda and Nigeria have a lot to explore and share in terms of culture and heritage.
“Nigeria just like Uganda has several tribes and culture that the two nations can explore further”.
While addressing Journalists at Golden Tulip Hotel, said the revival of Uganda Airlines is therefore very timely as it will help offer easier connectivity between Uganda and markets such as Nigeria and that it will ultimately boost the number of tourists and business people coming to Uganda.
UTB is currently working with key associations in Nigeria like Ikechi Uko, an award winning Nigerian Travel business consultant and promoter.
Uko told reporters, “Uganda for some reason is a far country for Nigerians. But not really far just far in our consciousness. We all remember the 90 Minutes at Entebbe Movie. We also know the King of Scotland. We all know the Queen of Katwe. A country so Beautiful that Former President of South Africa Jacob Zuma described it as the home of God. Winston Churchill called it the Pearl of Africa”
He also described the country on his social media pages as the “headquarters of Catholicism in Africa”