Tourism: ‘Jollof Rice War, marketing strategy to showcase Africa’

akwaaba Jollof

Tourism Development expert, Ikechi Uko has described popular Jollof Rice War as not a serious dispute per say, but a marketing strategy designed to push Africa products across the globe. Uko who disclosed this recently at the 5th edition of Accraweizo with the theme: “Seamless Travels in West Africa” urged film producers to always showcase African destination while shooting their […]

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Tourism: The Jollof Rice War Winner At Akwaaba African Travel Market Finally Emerges

jollof Ghanaian

Eko Hotel and suites was flooded by food lovers, bloggers, travel journalists, tourists and people in the hospitality industry from all over Africa to witness the most anticipated Jollof rice challenge of the year, organized by Akwaaba African Travel Market. The event started at exactly 3pm with an opening speech by Otunba Olusegun Runsewe DG NCAC [National Council for Arts […]

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Jollof rice war: Was it settled quickly in Ghana?

jollof

ON Saturday, the first leg of the Jollof rice war, to crown the best in terms of preparation of the delicacy came live at the Botanical Gander, University of Legon, Accra, Ghana. With Nigeria, Senegal, The Gambia and Ghana to the best chefs who thronged the venue to settle quickly the King of Jollof tice in Africa. Most interestingly, after […]

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Africa sparks off culinary tourism with Jollof rice war as Ghana launches ‘Let’s settle it Quickly ‘

jollof rice war media

FOLLOWING the controversy of the origin of the best jollof in Africa, Nigeria and Ghana have quickly taken a lead to make culinary tourism, specifically Jollof rice a brand product. This is coming as the organiser of the Akwaaba Africa Travel Market has set aside a day from the three day event for a cooking competition, tagged Jollof Rice War. […]

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