Tear Down Africa’s Trade Walls now

TWO of the largest regional trade accords in history were agreed on last year. The Trans-Pacific Partnership involves 12 countries in Asia and the Americas, and was the subject of headlines and heated debate. But most people have never heard of the Tripartite Free Trade Area (TFTA), which covers 26 African countries. It will create the biggest free-trade area on […]

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Egypt Invest $68m Advertising Promotional Campaign To Help Revive Tourism Industry

By Morgan Winsor Egypt has signed a $68 million contract with New York advertising agency J. Walter Thompson Co. to help revive the Arab nation’s tourism industry. Over the next three years, the company will run a public relations campaign in 27 markets around the world to promote Egypt as a prime tourist destination and improve the view of the […]

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Trading with Africa is working for South Africa, Kenya and Uganda

LAST year, to much fanfare, 26 African nations signed off on a free-trade ‘super bloc’ that seeks to improve the absurdly low levels of intra-regional trade on the continent, at the Egyptian seaside resort of Sharm el-Sheikh. In the same city at the Africa 2016 Forum last weekend, African Development Bank (AfDB) president Akinwumi Adesina painted a picture of just […]

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