Africa: Rwandan tourism scores big after Arsenal deal, despite criticism

English football club, Arsenal have been advertising “Visit Rwanda” on players’ sleeves for the past year. The campaign, which was controversial at its launch, has lifted overall tourism numbers by 8%, according to Rwandan officials. Kigali and Arsenal signed a 3-year deal worth £30 million (€34 million) deal in May last year. And it is working, according to the Rwanda […]
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