News: South African Tourism West Africa to host Annual Trade Roadshow in West Africa
South Africa Tourism will be hosting another Trade Roadshow across the two (2) main economic centres in West Africa: Nigeria and Ghana.
The Road Show will span across 5 top cities in the two countries namely: Kumasi and Accra in Ghana and Abuja, Port Harcourt and Lagos in Nigeria.
Nigeria and Ghana contributed 76% of Africa’s tourist arrival into South Africa in 2014, outbound travel and spending has grown over the years in the West African region with a 12.7% increase in trips over the period between 2013 and 2018 for the Ghanaian market and a 1.9% increase in trips from 2013 to 2018 for the Nigerian market with total outbound expenditure growing by 14.6%.
The South African Tourism Road Show will be across 5 top cities in the region, the roadshow will begin in Kumasi, Ghana on Wednesday, August 21; followed by Accra City on Friday, August 23, Abuja City on Monday, August 26, Port Harcourt on August 28 and Lagos on Friday, August 30.
The roadshow will highlight South Africa’s affordable experiences and diversity of offerings to key travel partners in the West African region; spanning across travel, accommodation, entertainment and events in the city, with a focus on opportunity for partnership development between and among South African Product Owners (SAPO), Trade partners and other stakeholders.
The roadshow activities during the event will include, Trade Workshop/Engagement in Each city, SA Specialist Graduation Ceremony, Launch of the South Africa Trade Awards (Accra for Ghana & Lagos for Nigeria Only).