News: Leading MICE Industry Associations Come Together to Make the Industry Stronger
While tourism has long been seen as a tool for economic development, more and more regions and cities around the globe are recognizing the vital part Meetings, Incentives, Conventions and Exhibitions (MICE) play on economic growth, with MICE delegates contributing as much as four times more per visit than leisure tourists. This knowledge is driving a demand for experienced MICE professionals worldwide.
In a constantly changing world and competitive landscape, MICE professionals need specialized, credible competencies and resources to help them learn, adapt and evolve to stay ahead of the game. That’s why the leading associations in the industry have joined forces to develop the best MICE workforce in emerging markets outside of the U.S. and Canada.
Bringing together the power of International Association of Exhibition and Events (IAEE), Meeting Professionals International (MPI) and Society for Incentive Travel Excellence (SITE), the Global MICE Collaborative provides professional resources on exhibitions, meeting and event planning and incentive travel to foster the development of the MICE profession—and MICE professionals—in these regions.
“Incentive Travel – the “I” in MICE – is the fastest growing segment of the MICE industry and SITE is the only global association focused exclusively on Incentive Travel,” commented SITE CEO Didier Scaillet, CIS, CITP. “We are thrilled to join together with IAEE and MPI to provide MICE professionals in emerging destinations the resources and competencies they need to grow their MICE business.”
The Global MICE Collaborative is the only worldwide solution that accelerates MICE workforce development and destination awareness through competency-building, live events, research, consulting and access to a vibrant community of experienced professionals. Here’s how:
• Through professional competencies, the Global MICE Collaborative will deliver unparalleled comprehensive education and certification to develop the workforce and advance the professionalism of the industry.
• Through live events, the Global MICE Collaborative will bring MICE professionals together in experiences that inspire, energize and provide ongoing professional development and business exchanges.
• Through peer-to-peer engagement the Global MICE Collaborative will be the world’s go-to community for MICE professionals, delivering relationship value at every stage of their careers.
• Through destination consulting, the Global MICE Collaborative will provide consultation, market research and trade education that will enable tourism and destination marketing organizations, venue operators, event organizers and destinations to reach the highest level of success.
• Through research and advocacy, the Global MICE Collaborative will bring awareness of the value of the MICE industry and propel the industry forward by delivering data-driven trend reporting and pan-industry initiatives.
Many cities and regions are investing in infrastructure to increase their appeal as a MICE destination. However, they often lack the know-how and human capital to deliver meetings, incentives, events and exhibitions to international standards. By engaging with the Global MICE Collaborative, destinations will benefit through increased awareness and heightened professionalism that will ultimately attract more MICE business.