Tourism: Lagos is the most visited city in Sub Sahara Africa in the masterCard index
Lagos has been ranked as the most visited city in sub-Sahara Africa according to MasterCard’s Global Destination Cities Index recently. MasterCard is a technology company in the global payments industry.
According to newvision.co.ug, Lagos top the list of cities in the ranking with 1.5 million international visitors overnight in 2017 spending $57 on average per day, with Dakar and Kampala having 0.8 million and 0.5 million visitors and $165 and $168 spent respectively.
According to a communiqué from the organisation, MasterCard has offered analysis of travel to and within cities, and this year’s global top cities Bangkok, London and Paris, leading the pack, once again underscoring the importance of robust infrastructure and both business and leisure attractions.
While this year’s top Sub Saharan cities Lagos, Dakar, Kampala, Nairobi and Accra underscore the importance of a strong local culture.
“The MasterCard Index, which expanded this year to look at global 162 cities, is not simply a ranking of the top travel destinations.
Based on visitor volume and spend for the 2017 calendar year, the in-depth analysis also provides a growth forecast for 2018 and — for the first time — a view into average length of stay and amount spent per day,” reads the communiqué.
Kampala which came third after Lagos and Dakar received 0.5 million overnight visitors in 2017, who spent an average length of seven nights and spent an average of $168 per day.
Nairobi which came fourth after Kampala received 0.4 million overnight visitors, who spent an average length of 13 nights and spent an average of $50 per day.
Dubai continues to be the top ranking destination city based on overnight visitor spend, with visitors spending a whopping $537 per day on average.
It is joined in the Top 10 with newcomers Makkah, Saudi Arabia, Palma de Mallorca, Spain, and Phuket, Thailand. Interestingly, Nairobi, thought of as a tourist hotspot of Africa, comes in with the lowest spend per day in the region at only $50 on average.
The bar is rising for cities to innovate to provide both a memorable and authentic experience,” said Miguel Gamiño Jr, executive vice president, global cities for Mastercard.
“We are partnering closely with cities around the world to ensure they have insights and technologies to improve how they attract and cater to tourists while preserving what makes them so special in the first place.”
Also, in 2016, Lagos was ranked as the third most visited city in Africa trailing Johannesburg and Cape Town which held the first and second position.
According to a report by atqnews.com, Johannesburg emerged as the most popular destination city in Africa in 2016, followed by Cape Town.
Johannesburg welcomed 4.57 million international overnight visitors in 2016 – an impressive 24 percent increase on the previous year’s 3.69 million visitors. Cape Town rose from third place in 2015 to become the second most popular African destination city in 2016 with 1.52 million visitors.
Lagos (1.04 million), Casablanca (961 694), and Cairo (820 959) rounded out the top five African cities, while Durban remained in sixth place, attracting 758 057 international overnight visitors.
Also, according to thisisafrica.me, MasterCard’s Global Destination Cities Index is based on travel spend and visitor volume, including the number of international overnight visitors. The analysis of these factors provides a forecast for the next year’s growth, insight into the fastest growing destination cities and a grasp on travel trends and habits.
“We are partnering closely with cities around the world to ensure they have insights and technologies to improve how they attract and cater to tourists while preserving what makes them so special in the first place,’‘ executive vice president at MasterCard, Miguel Gamino, said in a statement.
Global cities like Bangkok, London and Paris were ranked for their robust infrastructure, which facilitates business and leisure travel, while cities on the African continent, like Lagos, Dakar and Kampala, were named among the top destination cities for their strong local culture.
“Lagos is the top spot in sub-Saharan Africa this year, with roughly 1.5 million international overnight visitors,” the report states.
The top African cities were ranked as follows:
1. Johannesburg: 4.5 million visitors
2. Cape town: 1.52 million visitors
3. Lagos: 1.33 million visitors
4. Casablanca: 1 million visitors
5. Accra: 0.8 million visitors
Other cities that featured were Dakar with 0.8 million visitors, Kampala with 0.5 million visitors, Nairobi with 0.4 million visitors and Accra with 0.4 million visitors.
Although Lagos is ranked third, it receives millions of international visitors from Europe and Asia every year as a preferred destination for its cultural heritage, nature, cuisine and people. The French colonial legacy inherent in the Moroccan city of Casablanca makes it another favourite for its blend of Moorish style and European art deco, complemented by traditional Arab culture.