Tourism: ‘Jollof Rice War, marketing strategy to showcase Africa’

akwaaba Jollof

Tourism Development expert, Ikechi Uko has described popular Jollof Rice War as not a serious dispute per say, but a marketing strategy designed to push Africa products across the globe.

Uko who disclosed this recently at the 5th edition of Accraweizo with the theme: “Seamless Travels in West Africa” urged film producers to always showcase African destination while shooting their films.

Uko also added that, there is need to promote pyramid tourism in the African regions so as to generate touristic traffic within the continent.
“Today the experience part of tourism includes food, entertainment, music and dance. Think of how we can make tourism out of marriages, weddings and even funeral tourism. We can also tour and party in places like Ghana”, he said.

Commenting, Acting Group Manager as well as Central Office Sun International, Didier Bayeye stated that entertainment plays a very vital role in tourism.

According to Bayeye, Sun International offers both leisure and business tourism.

The GM said “Meeting incentive, conference and events contribute by showcasing or exposing what the people or the destination has to offer”.

In his remark, a communications professional, Francis Doku, stated that over the years they have been trying to design ways of promoting tourism.
He said, “One of the biggest tourism event in Ghana is musical festival.

We also look at what we have in the industry and think on how to promote them. To achieve this, we try using delivery attempt to drive entertainment”.

With slogan see, eat and wear Ghana, Accraweizo was organised by Ghana Tourism Authority in collaboration with Akwaaba African travel Market.


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