Africa: Dubai Tourism Launches Dubai Face Off Celebrity Campaign and Fan Travel Package


Dubai Tourism and Commerce Marketing (Dubai Tourism) unveiled its 2019 marketing campaign entitled, Dubai Face Off– with an A-list cast of celebrities onboard for a unique duel-in-the-desert complete with exclusive travel packages that let fans travel with the stars for a once-in-a-lifetime experience.

The new campaign, Dubai Face Off was created on the back of the widely successful 2018 Girl’s Trip that featured celebrities: Uche Jombo, Omoni Oboli, Ufuoma McDermott, Chioma Akpotha and Chioma “Chigul” Omeruah on an adventurous week-long girlfriend’s trip to Dubai that was extensively covered on their social media accounts.

Garnering over 57 million impressions, the Girl’s Trip featured suicide-door Tesla vehicles, a swim with dolphins, mouthwatering cuisine, a seaplane ride, frolicking in the desert, shopping…and more shopping.

However, the trip also evoked an equally envious response amongst other A-list male celebrities who called for their own version – a guy’s trip to Dubai to rival the girl’s – and thus the Dubai Face Off was born.

The Dubai Face Off will feature a return of the “girls” in a head-to-head challenge with members of the notorious Chop Life Gang – Alexx Ekubo, IK Ogbonna, Yomi Casual and comedian Ayo Richard Makun to “compete” to see who can have the best time in Dubai. The not-so-friendly, friendly competition will take place in May, 2019 and will be hosted by actress Zainab Balogun.

What’s more, fans can watch the competition up close by purchasing an exclusive Dubai Face Off travel package offered for the trip where they can mix, mingle and cheer on their favorite celebrity team in Dubai.

Salim Ali Mohamed Dahman, Head of Campaigns – Africa, commented on the campaign: “We’ve seen an incredible response to the first Girl’s Trip, and decided to take that feedback, add a twist and truly create an opportunity where we can offer a great experience for travelers to come to Dubai.”

He went on to say: “Everything really came together for the Dubai Face Off and our trade partners WONTRA and Tour Brokers International created an exclusive package that is packed with value that we wouldn’t have been able to offer without them. Add in the fact that the travelers will be interacting with a dozen celebrities makes this a truly once-in-a-lifetime trip not to be missed.”

The Dubai Face Off teams, competition host and their fans will travel to Dubai in May 2019; the travel package includes: return flights, entry visa, airport transfers, four nights at 4 or 5 star accommodations, a desert safari experience, city tour, IMG World’s of Adventure and designated time with the celebrities with more exclusive perks to be announced. The Dubai Face Off travel package can be further customized and starts at $1,000 USD.

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