Nigeria is losing enormous tourism revenue because of poor heritage preservation, weak destination management and inaccurate historical narratives, according to Dr. Raphael James, Founder of the Centre for Research, Information …

Nigeria’s festivals are widely recognised for their colourful displays, vibrant music and deep-rooted cultural traditions. Yet, according to Dr. Raphael James**, Director General of the Centre for Research, Information and …

For a country blessed with one of the world’s richest cultural landscapes, Nigeria continues to underperform as a festival tourism destination. Yet, according to tourism strategist and cultural advocate Sewedo …

Nigeria has the potential to generate trillions of naira annually from its rich festival and cultural heritage if the country adopts a more strategic approach to tourism development, according to …

Tourism consultant and cultural heritage researcher Sewedo Balogun has outlined a five-point reform agenda aimed at transforming Nigeria’s festivals into sustainable tourism products capable of generating year-round economic benefits. Presenting …

American fitness influencer and content creator Ashton Hall has described Nigeria as his favourite destination in Africa, praising the country’s vibrant culture, energetic lifestyle and the unique appeal of Lagos, …