Africa: Zambia is ITB Berlin 2018 Cultural and Convention Partner


Zambia has been awarded the cultural and convention partnership for 2018 by Messe Berlin, the ITB organisers. As Convention and Cultural Partner of ITB Berlin, Zambia will play a significant role at next year’s fair.

“Our country will be able to promote all the magnificent sites we have to offer and market Zambia as a preferred tourism destination of choice to the international travellers.

We would like to highlight with emphasis on Destination Zambia’s rich cultural products. Its culture is diverse and vibrant. With 72 different tribes living in harmony, the destination boasts of over 50 traditional ceremonies annually.

Notable among these are Kulamba of the Chewa speaking people and Likumbi Lya Mize of the Luvale speaking people, both recognised by the United Nations Educational, Scientific and Cultural Organisation (UNESCO) as intangible heritage of humanity to be preserved and enjoyed by all citizens of the world.

The Kulamba and the Likumbi lya Mize are among the most captivating traditional ceremonies anyone can see in Africa, the ceremonies will captivate each visitor and leave a life time impact. To attend one of these ceremonies is to be privileged a unique opportunity to learn and again a deeper understanding of yourself and those around you-deepening your knowledge of foreign cultures and strengthening the bonds between humanity.


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