Waturi Matu :African Travel 100 Women Winner


Waturi Matu Ms. is a seasoned professional with more than 17 years’ experience in Intermediation (Lobbying and Advocacy), Public-Private Sector Dialogue strategy, SME development, business advisory services, project management, monitoring & evaluation and administration of grants and contracts.

At Trademark East Africa, she formulates and directs TMEA’s Regional and Country Public-Private Sector Dialogue strategy, implementation and monitors programmes that focus on; supporting private sector/civil society-led policy formulation and improving trade for small traders (especially women). Activities funded by these programmes include facilitating evidence-based research, multiple level public-private dialogue frameworks, networking, capacity development, working with women informal cross-border traders and other measures for business environment reform in East Africa.

Her employment history includes positions of Coordinator at the East Africa Tourism Platform (EATP). In 2015, she received the African Legend of Travel Award for her contribution towards travel and tourism in Africa and continues to serve on a voluntary Intra-Africa Tourism ThinkTank. Waturi has also served as the Chief Executive Officer of the Kenya Association of Travel Agents (KATA) for three and half years upon her return to Kenya in 2007 after serving a one-year stint at the Turnaround Partners, Johannesburg South Africa.

Her achievements led to Waturi representing Africa on the Passenger Agency Programme Global Joint Council (PAPGJC), the KEPSA Transport Sector Board as well as the National Meetings, Incentives, Conferences and Exhibitions (MICE) Committee.
Waturi has previously served as Regional Program Manager for the African Women Agribusiness Network East Africa. Waturi holds an MBA in Marketing from the United States International University, Africa.


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  • florence maina

    Excellent contributions to the growth and development of our country Kenya and beyond our boarders. Your skills in tourism advocacy has made strides in the sector. we acknowledge your contribution in SME especially among women in agribussiness. Thank you and keep up developing this great nation.

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