News: A strong MICE sector could shore up Africa’s tourism receipts in 2019

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MICE, an interesting acronym that stands for Meetings, Incentives, Conferences, Events/Exhibitions is driving tourism receipts all over the world. While many countries around the globe have consciously made efforts to put systems and infrastructure in place to make MICE relevant to their tourism, Africa is yet to make the most of this multi-billion dollar industry. Traditionally, countries such as South […]

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News: United States MICE Travel and Tourism Market is Expected to be More Than USD 17 Billion by 2024

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Qurate Business Intelligence has added one more investigative report of valuable nature to its repertoire. The investigative report, titled “Global MICE Travel and Tourism Market,” delivers thorough comprehension of the subject matter. The report “MICE Travel and Tourism in United States – Market Trends, Opportunities & Growth Potential” is a professional and in-depth study on the actual market situation and […]

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News: MICE Veterans Tahira Endean and Jennifer Juergens Join SITE & SITE Foundation Management Team

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Society for Incentive Travel Excellence (SITE) has added two MICE industry veterans to their management team. Tahira Endean, CMP, DES, CED has been named Head of Events starting immediately, and Jennifer Juergens will assume the role of Director Industry & Media Relations on January 1, 2019. Endean brings 360 degree event management experience to SITE, having worked as a PCO, […]

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News: Why North Africa is emerging as a destination for MICE business

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The countries of North Africa are once again attracting attention from global business event organisers, with several city destinations in the region emerging as hotspots for all types of tourism, and MICE business is high on the agenda. The region’s tourism revival is the product of focussed economic strategy and private investment. After a tumultuous period of political upheaval a […]

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News: Ghana is becoming the MICE hub for West Africa as Tourism Minister Headlines Accra Weizo

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The Minister of Tourism Culture and Creative Arts for Ghana Honourable Catherine Afeku will host the Tourism day of Accra Weizo on the 23rd of June 2018. As Accra Reinforces its position as the Meetings, Incentives, Conferences and Exhibitions (MICE) capital of West Africa hosting Accra Weizo for the 4th time amongst other international events attracted to Ghana in the […]

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Africa: When Lagos stepped up tourism promotion with MICE agenda

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The recently concluded Lagos Tourism Summit, held at the Eko Hotel and Suites, Lagos was a big statement in the anal of the Lagos State, with different papers and panel discussion centered on the theme; Destination Lagos; Towards a Sustainable Tourism-Driven Economy. However speakers, panelists and stakeholders at the venue have called for sincerity of purpose in using the outcome […]

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Africa: Lagos Tourism Summit, MICE IN LAGOS a Paper presented By Amb. Ikechi Uko, AKWAABA Travel Market

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M.I.C.E (Meetings, Incentives, Conferences/Conventions and Exhibitions/Events), and creative content as tourism sector panacea the background and growth of M.I.C.E and creative economy tourism in Lagos, over the years. MICE DEFINITION The acronym might be falling out of favour, and some push to call it the meetings industry or the events industry. COMPONENTS OF MICE TRAVEL MICE travel involves a number […]

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Tourism: MICE Industry Set to Hit $1.245 Billion in 2023

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The global MICE industry is set to reach $1.245 billion in 2023, according to the new “MICE Industry by Event Type: Global Opportunity Analysis and Industry Forecast, 2017-2013” report by Allied Market Research. With the MICE industry being valued at $752 billion in 2016, that would represent a growth rate of 7.5 percent from 2017 to 2023. The meetings segment dominated […]

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Africa: Accra, Lagos others win Tourism and MICE awards at Abuja Jabamah

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The organisers of Abuja Jabama and Akwaaba African Travel Market have unveiled the winners of the first MICE Awards in West Africa. According to the organiser of the event MICE is the lowest hanging Tourism fruit for Nigeria and West Africa. For Nation states with Challenges in attracting leisure Tourists. MICE which means Meetings Incentive Conferences and Events is the […]

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Tourism: Kenya to tap into the 62million pool of African Travellers with Meetings event

Kenya to tap into the 62million pool of African Travellers with Meetings event Kenya Tourism Board (KTB) has announced that it is banking on Nairobi’s status as a regional business hub to grow the country’s tourist numbers through conferences and events. Last year, conference tourism generated 14 per cent of total tourist arrivals to the country, and with the number […]

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