Africa: Special Unit to Promote Tanzania’s Conference Tourism


Tanzania’s government, through the Tanzania Tourist Board (TTB) has established a special unit, the National Convention Bureau, which will be responsible for the organisation and promotion of conference tourism to the country.

Thomas Mihayo, chairman, TTB said the bureau would start operating as a department within TTB in collaboration with Arusha International Conference Centre (AICC).

He told reporters in Dar es Salaam that the collaboration aimed to ensure planned conferences, which are to be held in Tanzania, are well organised and thoroughly executed.

Mihayo said the move formed part of the implementation of the TTB’s plans to target conferencing promotion, as well as to increase tourist arrivals into the country.

According to reports, the meetings and events sector has been contributing up to about USD300 million per annum to Tanzania’s economy.


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