Home » News: Carlson Rezidor rebrands as Radisson Hotel Group

News: Carlson Rezidor rebrands as Radisson Hotel Group

by Atqnews
0 comment

Carlson Rezidor Hotel Group announced its rebranding to Radisson Hotel Group, effective immediately, at the International Hotel Investment Forum (IHIF) in Berlin.

The new identity leverages the powerful, international brand equity of the Radisson name to drive awareness in the marketplace, increase marketing efficiency across the global portfolio and offer exceptional experiences to make ‘Every Moment Matter’ for guests, owners and talent. ‘Every Moment Matters’ will be the new signature service philosophy of the company and all its hotel brands.

The new go-to-market name, Radisson Hotel Group, capitalises on a strong partnership between Radisson Hospitality (formerly Carlson Hotels) and Rezidor Hotel Group (publicly listed on Nasdaq Stockholm, Sweden and headquartered in Brussels, Belgium) who have master franchise agreements to develop and operate several brands across Europe, the Middle East and Africa.

Currently the 11th largest hotel group in the world, Radisson Hotel Group is made up of eight hotel brands with more than 1,400 hotels in operation and under development. The launch of the group’s new identity is a significant milestone in a five-year operating plan that will transform the business and position it to become the preferred choice for guests, owners, investors and talent.

“Today is the start of an exciting era for the Radisson Hotel Group, united by our new brand and long-term vision to become a top three hospitality company in the world,” said Federico J. González, president and CEO, the Rezidor Hotel Group and chairman of the Global Steering Committee, Radisson Hotel Group. “Our five-year operating plan includes initiatives that redefine our value proposition, optimise our portfolio, streamline operations, invest in new technology systems and align our team members to deliver on our signature, Every Moment Matters.”

“The creation of the Radisson Hotel Group is an evolution of our long-term partnership with the Rezidor Hotel Group. Together, we are clarifying and executing a new brand architecture to create more value for our guests and owners,” said John M. Kidd, chief executive officer and chief operating officer, Radisson Hospitality. “It’s the right time for us to align our strategic and operating plans and go-to-market as one solid player.”

In conjunction with the alignment around the Radisson brand equity, the Radisson Hotel Group has restructured its brand architecture and redefined guest experience pillars to be implemented across all eight brands: (1) Brilliant Basics (2) Memorable Moments (3) Local Experience (4) Feel at Ease.

Source: ttnworldwide.com

 

You may also like

Leave a Comment

ATQnews.com

ATQnews.com® a member of Travel Media Group is the online platform for African Travel Quarterly (ATQ), the first travel magazine in West Africa which solely focuses on travel and tourism issues. 

Newsletter

Latest News

ATQNEWS @2024 – All Right Reserved.

Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?
-
00:00
00:00
Update Required Flash plugin
-
00:00
00:00