One of the biggest challenges faced by the Hotels Business in West-Africa is Competition and so the 10th edition of Hospitality Day @ Akwaaba will be dedicated to showing Hotel Managers how they can stay ahead of Competition, using the latest technology to drive sales and retain clients.
With rapidly growing Economies, foreign direct investments and an increasing number of Africans who are having more disposable incomes and moving into the Middle Class income group, the Hospitality Industry in Africa is full of opportunities. However, with more interest shown by the International and Regional chains in expanding in Africa especially in Nigeria with about 49 hotels (7,470 rooms) scheduled to open by 2017 coupled with the existing hotels and a number of smaller Hotels and Guest Houses opening every now and then, the challenge for Hotels to stay in business will be high.
The Workshop themed “Hotel Innovation : Being One Step ahead” will include Experts from Israel, Dubai, UK, Germany and Nigeria with a panel made up of GM’s of Top International and Regional Hotel chains in Nigeria. There will also be a Keynote Speech on “Investing in the Hospitality Business between the Known and the Unknown.
The Workshop is aimed at raising the Hotel Standards in West-Africa and will have in attendance over 100 Hotel Managers, Hotel Management Companies in Nigeria and Africa as well as Hotel Investors and other Stakeholders.
The issues that would be addressed include, use of Social Media, Software for Hotels Hardware/Amenities, Services, Data Mining (Big Data) and the latest Hotel Apps.
The forum will hold on the 28th of October, 2014, the last day of Akwaaba, at the Convention Centre of the Eko Hotels and Suites, Victoria- Island, Lagos from 10am-1pm. It will be rounded off with a Wine Tasting extravaganza.
Akwaaba: African Travel Market is the only International Travel Trade Fair in West-Africa. It is the largest marketing Platform to meet with Travelling Public, Airlines, Hotels, Restaurants, Tour Operators, Travel Agents, State Tourism Boards, Foreign Trade and Tourism sectors in Nigeria, West-Africa and Africa. Aftm attracted exhibitors from over 20 countries and about 15,000 attendees last year and more are expected this year. The 3day event features Africa Travel Awards, Wine Tasting, Africa Business Travel Association Workshop, Hospitality & Aviation Forum as well as Country Day Celebrations.
Attendance is strictly by Registration. To attend, kindly send a mail to akwaabatravelmarket@yahoo.com to confirm attendance and reserve your seats. Deadline for confirmation is the 30th of September, 2014, limited seats available.
With Nigerians developing a higher taste for luxury, accompanied with an increasing purchasing power, the Hotels that would benefit from this would be, smart Hotels who keep ahead, especially using technology to deliver quality Services and luring the highest numbers of the increasing Domestic Market as the economy grows to add to their already established Markets.
Meanwhile the women in Aviation (Nigeria) International-Glowing Wings Chapter will be in partnership with the organizers of Akwaaba African Travel Market is set to honor Capt. Irene Mutungi.
Capt. Irene Mutungi is the first Woman in the World to captain the World’s newest Plane -the Boeing B787 Dream liner and will yet again receive recognition for her pioneering role in Africa’s Aviation Industry. She was recognized at Akwaaba in 2009 as the first African Lady Captain of a Commercial Airliner.
Women in Aviation, International with headquarters’ in the USA, is a non-profit organization that is dedicated to the advancement of women in all Aviation career field and interests with over 10,000 Professionals all over the world.
According to the President of the Glowing Wings Chapter- Mrs Ify Megwa who would be leading her Chapter to the fair “We deemed it fit to honour one of our own, Capt. Irene has accomplished a feat no female has ever attained in Africa. In doing this, we are not only recognizing her for been exceptional, we hope this will encourage more females to reach extraordinary heights in their Aviation careers and also encourage young women to consider aviation as a career too. So, we couldn’t think of a better medium to present this award to her other than Akwaaba, a credible platform that has consistently honored pioneers in Africa over the years”.
Rwandan First Female Pilot with Rwandair Esther Mwange will also be honored at the event.
This comes as one of Ghana’s leading Hotel Group-Golden Beach Hotels announced the launching of their multimillion dollars refurbished La Palm Beach Resort, Accra at the largest Travel and Tourism event in West-Africa.
Golden Beach hotels the owners of La Palm beach hotel Accra, Elmina beach hotel, and Busua Beach Resort will be showcasing at Akwaaba Travel Market, Lagos in October this year.
La Palm once the hotel of choice for all top class visitors to Ghana is undergoing massive changes to its rooms and facilities. With the opening of new hotels the owners decided to respond by closing parts of the hotel for total enhancement.
These changes will include Refurbishment of the frontage of the hotel. Already the reception has been refurbished and will soon be reopened. The swimming pool floor tiles are being changed to fibre optics making La Palm the first hotel in Accra to have this.
There will a new addition, the executive Clubroom with exclusive features. Almost all the bedrooms in the hotel are now tastefully refurbished. The continental Restaurant is also refurbished to include polished floor tiles with new lights and these will be ready for the seafood festival.
After all the changes training and retraining of staff coupled with new activities to further strengthen the tenets of quality service delivery.
The appearance of La Palm at Akwaaba will further enhance the international offerings at the fair this year.
This comes as Director General of the GT Board MR.BENJAMIN ROBERTS will attend the AKWAABA TRADE FAIR for the first time leading the delegation.
This was the message from Adama Njie the Marketing Director of GTB to the organizers of Akwaaba, this reinforces the efforts of mainland Africa’s smallest country known as the smiling coast in increasing its market share of the huge Nigerian traveling Public. With Roadshows and intensive PR campaigns The Gambia is reaching out to more Nigerians. With the best Marketing of all Tourism Boards in West Africa the Gambia has consistently promoted itself as the resting place for West Africans. It has been a frequent visitor to Akwaaba African Travel Market.
For the Organisers of Akwaaba the 2014 edition will be geared towards getting more footfalls from the larger traveling Audience. To this end they are initiating a wine tasting day at Akwaaba.
Nigeria is accepted globally as one of the biggest Wine markets in the world consuming more than many African countries put together. The emerging lifestyle merges with the growing middle class and it’s taste for global products. Travel and tourism is one of the biggest beneficiary of this new class of Nigerians. It is this class of Nigerians that are traveling that also consume these large quantity of wine and Champagne.
To further organize the products and align it with its patrons the organizers of Akwaaba African Travel market will this year dedicate its hospitality day October the 28th to wine tasting. The wine tasting day is a new addition and will offer both sellers and buyers the opportunity to engage with the Traveling public.
The Wine Tasting event which will hold on the 28th of Oct 2014 from 10am-6pm at the Convention Centre of the Eko Hotels and Suite, Victoria-Island, Lagos, Nigeria, will provide Wine Distributors and Manufacturer from all over the world, who are looking to increase their business in Nigeria and across Africa, Build and increase brand loyalty and patronage, the opportunity to showcase their products to the travel community/ Wine Lovers in Nigeria & Africa. The Wine tasting event will feature a diverse selection of Top wines and Spirits from all over the world.
Speaking on the Event, Mrs.Rita Ikechi Uko-Organizer of Akwaaba: African Travel Market says “Nigeria is one of the fastest growing economies in the world and the biggest Champagne Market in Africa.
We are always looking for ways to create and add value to our clients as well as improve visitors’ experience at our events. So, the Wine Tasting event was born out of the need to create a proper platform for bringing together Wine Buyers and Sellers from all over the world, an audience Akwaaba has consistently attracted over the years. With “big Taste experience ” we hope to not only provide a platform for Wine Dealers and Producers to sample their wines but also provide an atmosphere where guests can sip, savour, mix and mingle while enjoying the best of what Africa has to offer and it’s a project we intend to continue and build in the next coming years”.
Attendees to the fair would have the opportunity to sample different top wines and Spirits from Exhibiting Wine Dealers and Manufactures from all over the World. Attendance is Free, Visit akwaabatravelmarkets.com to register.
The Akwaaba: African Market which holds in October every year will feature Exhibition, Aviation & Hospitality Day, African Business Travel Associaiton (ABTA) Workshop and various Country/State Day Celebrations where the Culture, Food & Destinations will be showcased. This year’s event will hold from the 26th-28th of October, 2014.
